ICONIC US BRAND PLAYBOY HAS BOUGHT OUT AN AUSSIE LINGERIE LABEL FOR $440 MILLION | THE ADVERTISER
The company behind Iconic US brand Playboy has bought out an Australian lingerie business for more than $430 million.
PLAYBOY TO SPEND MORE THAN $300 MILLION TO BUY A HIGH-END VICTORIA'S SECRET RIVAL | YAHOO FINANCE CANADA
As if it wasn't all in already on this view, Playboy (PLBY) is apparently reiterating one age-old mantra in business — sex sells. The sexual lifestyle company — fresh off its public debut via a SPAC transaction in February — is buying high-end lingerie and pleasure products maker Honey Birdette.
BUSTING OUT! MODEL SIMONE HOLTZNAGEL FLAUNTS HER EYE-POPPING ASSETS IN RACY HONEY BIRDETTE LINGERIE ON NEW YEAR'S EVE | DAILY MAIL
She's certainly not shy when it comes to flaunting her sensational figure on social media. And Simone Holtznagel didn't disappoint on New Year's Eve as she showcased her eye-popping assets in racy underwear.
ICONIC US BRAND PLAYBOY HAS BOUGHT OUT AN AUSSIE LINGERIE LABEL FOR $440 MILLION | NT NEWS
“Today is a momentous and proud day for the Honey Birdette team as we enter into partnership with one of the world’s most iconic brands and the lifestyle platform it represents."
ABIGAIL RATCHFORD'S BARBIE-INSPIRED VIDEO IN HONEY BIRDETTE LINGERIE | INQUISITR
Abigail Ratchford sent many of her 9 million Instagram followers into a frenzy on Saturday, when she took to the platform to share a mesmerizing lingerie video.
MODEL SIMONE HOLTZNAGEL TURNING HEADS IN HONEY BIRDETTE
She rose to fame on the 2011 season of Australia's Next Top Model. And Simone Holtznagel is still turning heads a decade later, as she stunned in sheer lingerie during an at-home photo shoot on Tuesday. The 27-year-old showcased her ample assets in a lacy bra and knickers, which she paired with stockings and suspenders for a touch of Hollywood glamour.
PLAYBOY BUYS AUSTRALIAN LINGERIE CHAIN HONEY BIRDETTE FOR $443 MILLION | SUNDAY MORNING HERALD
Honey Birdette has been sold to the company behind Playboy magazine in a $US333 million ($443 million) deal set to rapidly grow the Australian lingerie chain’s international presence.
PLBY GROUP ACQUIRES AUSTRALIAN LUXURY LINGERIE BRAND HONEY BIRDETTE | FIBRE2FASHION
The female-founded lingerie brand has significantly grown its consumer reach and operations to North America and Europe. The acquisition will expand PLBY Group’s brand portfolio with a new high-end franchise, and will provide the Group with the product design, sourcing and direct-to-consumer capabilities to accelerate the growth of its apparel businesses, the companies said in a joint press release.
LINGERIE BRAND HONEY BIRDETTE ACQUIRED BY PLAYBOY OWNER | FASHION UNITED
“We are extremely excited to welcome Honey Birdette to PLBY Group,” said the group’s CEO Ben Kohn in a release. “We strongly believe in the power of brands, and are thrilled by Honey Birdette’s potential to become a multi-billion-dollar luxury lifestyle franchise.”
PLAYBOY BUYS AUSTRALIAN LINGERIE CHAIN HONEY BIRDETTE FOR $443 MILLION | THE AGE
Honey Birdette has been sold to the company behind Playboy magazine in a $US333 million ($443 million) deal set to rapidly grow the Australian lingerie chain’s international presence.